Challenge
Like many companies, Bentley Mills is a victim of their own success.
This high-end, sustainable commercial flooring company grew faster than it's technical infrastructure, creating friction for internal and client-facing experiences.
Laborious, redundant processes bogged down the tech team while lagging load times and a clunky UI frustrated salespeople and clients.
We were tasked with cleaning the framework, streamlining the backend, accelerating load speeds, and optimizing the sales journey.
