Featured Project

Grounded in beauty, elevated by technology

Brand

Bentley Mills

Industry/Sector

Commercial Flooring

Applied Expertise

Website Audit & Analysis

UX Design

Web Design

CMS

Development

Custom Integration

System Operations

Ongoing Support

When this award-winning upscale commercial flooring giant reimagined their digital footprint from the inside out, we got to work.

Challenge

Like many companies, Bentley Mills is a victim of their own success.

This high-end, sustainable commercial flooring company grew faster than it's technical infrastructure, creating friction for internal and client-facing experiences.

Laborious, redundant processes bogged down the tech team while lagging load times and a clunky UI frustrated salespeople and clients.

We were tasked with cleaning the framework, streamlining the backend, accelerating load speeds, and optimizing the sales journey.

Bentley Mills Figure Alt Text

Action

The outcome for Bentley Mills was instantaneous and indisputable. By letting technology handle the heavy lifting, the site immediately became more maintainable with less opportunity for error. The technology and product teams gained bandwidth because their publishing tasks now take minutes instead of weeks. New, lightning-fast load times delighted the sales group, and clients embraced the fresh, contract-specific product pages. Our improvements expedited the sales process, decreased team frustration, and increased customer satisfaction, making the entire.

Bentley Mills Figure Alt Text

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The results

The outcome for Bentley Mills was instantaneous and indisputable. By letting technology handle the heavy lifting, the site immediately became more maintainable with less opportunity for error. The technology and product teams gained bandwidth because their publishing tasks now take minutes instead of weeks. New, lightning-fast load times delighted the sales group, and clients embraced the fresh, contract-specific product pages. Our improvements expedited the sales process, decreased team frustration, and increased customer satisfaction, making the entire.

10x

Increase in Sales

In 3 Years

10x

Increase in Sales

In 3 Years

10x

Increase in Sales

In 3 Years

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Risus Commodo,

Director of Specialty Program, Bentley Mills

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